Success Stories
Tmall Children's Backpack
We collaborated with top backpack brands. Tmall Baby and Maternity, and CNIS to promote spinal health awareness for children.
Through expert-backed content and social reponsibility efforts, we successfully increased awareness, built brand credibility, and encourged health-conscious purchases.
Through expert-backed content and social reponsibility efforts, we successfully increased awareness, built brand credibility, and encourged health-conscious purchases.
Our Approach
Campaign Strategy
A targeted campaign leveraging social engagement, industry collaboration, and trusted endorsements to maximize brand impact and consumer reach.
Phase 1
Industry Collaboration
Partnering with leading brands to promote spine protection awareness, creating initial buzz through targeted engagement.
Phase 2
Public Engagement
Boosting brand recognition with short videos, fan interactions, and trending discussions to highlight the importance of spinal health.
Phase 3
Trusted Endorsement
Leveraging Weibo, Douyin, and live streaming with expert-backed insights to enhance credibility and maximize sales impact.