Success Stories
Campaign Marketing
天猫国际-海星计划
We harness the power of leading social platforms to create viral-driven campaign, boost engagement, and maximize brand visibility.
We use a combination of creative storytelling, trend-driven content, and data-backed strategies to maximize engagement across platforms.
We use a combination of creative storytelling, trend-driven content, and data-backed strategies to maximize engagement across platforms.
Our Approach
Campaign Strategy
Tmall Global’s campaign strategy for the Starfish Project (海星计划) is focused on driving awareness, engagement, and conversions through a structured three-phase approach.
Phase 1
Brand Awareness
The campaign kicks off with ONER (a celebrity group) debuting as part of the promotion.
Phase 2
Content Integration
Tmall Global integrates its products into ONER’s short videos, increasing brand visibility.
Phase 3
Traffic & Conversion Boosting
Tmall Global leverages platforms like to maintain momentum.